BMW’s High Performance “M” Division Turns 30
Munich. 30 years, 300 000 vehicles and a BMW M3 Coupe - these are the most significant earmarks of a remarkable anniversary. Three decades after commencing with the assembly of their first series production model, the BMW M GmbH has now delivered its 300 000th vehicle. The alpine white BMW M3 Coupe was handed over to a customer in Regensburg. This East Bavarian town is also the location of the BMW plant in which the high-performance sports car is produced.
The anniversary vehicle marks a further milestone in the success story of the BMW M GmbH. The number of customers who choose to purchase a BMW M model still continues to grow. Nevertheless, driving a car boasting the M logo remains an exclusive experience. In the year 2007, BMW M GmbH automobiles accounted for around one percent of the BMW Group’s overall turnover worldwide.
The tremendous success of the BMW M GmbH began with a limited production car. In 1978 the company, which was established six years previously as the BMW Motorsport GmbH, presented a mid-engine racing car, featuring a straight six-cylinder power unit that was utilised in the newly founded ProCar series. The car was also produced for reasons of homologation with a 204 kW/277 bhp road version. The two-seater car, which had long become a legend and which, in its anniversary year, was recently abundantly honoured at the Concorso d’Eleganza Villa d’Este 2008 at Lake Como, was the fastest German series production sports car when launched. 445 BMW M1 cars were produced up to 1981, one of them being the Art Car designed by Andy Warhol.
Other models included in the range as from 1984 achieved considerably higher production figures. It was then that the BMW M GmbH corporate philosophy, which is still applicable to this day, was established. The aim was to develop high-performance automobiles, which were suitable for everyday road traffic and would fascinate through discrete aesthetics and drive and suspension technology directly inspired by motor racing. This applied unreservedly to the first BMW M5 with a 210 kW/286 bhp straight six-cylinder power unit for example. Thanks to its performance and its understatement factor, the saloon car was extremely popular amongst business travellers.
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